- Under Armour signs a footwear deal with the NBA
- Max100 Book Launch Party
- New Air Jordan box label for 2012
About Dee Wells: Dee Wells calls Worcester, MA his home but grew up in the beautiful US Virgin Islands(STT/STJ). Heavily influenced by Hip Hop, Dee has always been fascinated by people and what they wear. Thus, began his love for fashion and, more importantly, sneakers. It all started with him watching his parents play tennis; his father wore adidas Rod Laver sneakers, and his mother wore adidas Stan Smith sneakers. From there birthed Dee's love for leather and rubber. Dee's first pair of sneakers were Puma Clyde sneakers, which he religiously changed the laces in, and kept clean with water, Dawn dishwashing liquid, and a toothbrush. While Dee has amassed many pairs of sneakers, it's the stories that are the most important to Dee; he calls them Kickstories. Dee has also been instrumental with bringing the sneaker subculture to the forefront with his involvement with Sole Collector Magazine, and his latest creation, the OSD (Obsessive Sneaker Disorder) brand. View author profile.