Reebok Back (Here We GO!)

Well….well….well, it appears that Reebok, the company that Paul Fireman paid $65,000 for the naming rights, in 1979, to sell the British sneakers in the United States, is wasting no time to boast that they’re BACK!

After heavily recruiting Swizz Beatz to become Creative Director and breathe new life into the Reebok Classics line, the brand has been pushing the Kamikaze line of sneakers like Dick Gregory was pitching his Slim-Safe Bahamian Diet back in the day.

Earlier in the week, we saw some behind-the-scene pictures from the video shoot for “Reebok Back” where, oddly enough, we spotted DJ Khaled wearing some Air Jordan XI IE sneakers.  Yeah, the OSD Crew thought the same thing and quickly exclaimed, “WTF?!”.

L to R: DJ Khaled wearing the Air Jordan 11 Low IE Black/Red, Swizz Beatz rocking the Reebok Twilight Zone, Rick Ross in the Reebok Omni Pump, and John Wall in the Swizz Beatz x Reebok Kamikaze.

So, Meek Mill, Rick Ross, Swizz Beatz and John Wall, along with what I have to assume was a ‘who’s who’ list of folks that showed up for the video shoot, and did their best impression of trying to convince folks that they’re feeling the sneakers and that YOU should buy a pair.  Well, that shit is not working!

Here’s some footage of the making of “Reebok Back” by Meek Mill featuring Swizz Beatz & Rick Ross, and you be the judge.